# Artikel in der NY Times übers Podcasting mit ein paar Zahlen

**URL:** <https://sendegate.de/t/artikel-in-der-ny-times-uebers-podcasting-mit-ein-paar-zahlen/3226>\
**Category:** Marketing\
**Created:** [7. Mai 2016 um 19:13 UTC](https://sendegate.de/t/artikel-in-der-ny-times-uebers-podcasting-mit-ein-paar-zahlen/3226 "2016-05-07T19:13:58Z")\
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**Author:** ![okket](https://sendegate.de/user_avatar/sendegate.de/okket/32/2863_2.png) [@okket](https://sendegate.de/u/okket)\
**Post date:** [7. Mai 2016 um 19:13 UTC](https://sendegate.de/t/artikel-in-der-ny-times-uebers-podcasting-mit-ein-paar-zahlen/3226/1 "2016-05-07T19:13:58Z")

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[Podcasts Surge, but Producers Fear Apple Isn’t Listening](http://www.nytimes.com/2016/05/08/business/media/podcasts-surge-apple.html)

> By last year, at least 46 million Americans listened to podcasts each month. This year, that number will reach 57 million, according to a survey by Edison Research.

> […]

> Podcasters can sell advertisements at rates ranging from $20 to $100 for every thousand listeners. For podcasts with hundreds of thousands of listeners — and, in rare cases, millions — those numbers add up. The spending on advertisements will generate hundreds of millions of dollars for the industry this year, said Matt Lieber, a co-founder of Gimlet Media, a podcasting start-up that has raised $7.5 million from venture capitalists.

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